Web Design School Seminar Banner

Project Overview

This banner was created to promote a Web Design Seminar for residents of Osaka Prefecture.

To instantly communicate the target location, a photo of Osaka Castle was used as the background. The layout was carefully designed to improve readability by adding sufficient spacing behind the text, ensuring that key information remains clear even when the banner is displayed at a smaller size on mobile devices. Visual hierarchy and eye flow were also considered to encourage users to notice the most important information first.

Client Requirements

・Create a design targeting people living in Osaka Prefecture.

・Guide viewers' attention naturally toward the most important information through effective visual hierarchy.

・Ensure excellent text readability, as the banner will be displayed at approximately screen width during ad delivery (around 90% of users will view it on mobile phones).

・Design an eye-catching banner that encourages users to click the advertisement.

Target Audience

Adults aged approximately 25 to 55
Gender ratio: 30% male / 70% female

Objective

Banner advertisement for social media campaigns

Platform

Facebook and Instagram Ads

Size

1080px × 1080px

Tools

Adobe Photoshop