Web Design School Mobile Landing Page

Project Overview
This mobile landing page was designed to generate new leads for a web design school.
The page was structured to clearly communicate that the program is a free 5-Day Web Design Challenge, making it approachable even for complete beginners. Information such as participation requirements and course content was carefully organized to help visitors feel confident that they could successfully take part. The user journey was designed to guide visitors naturally toward registering for the free challenge.
A prominent call-to-action (CTA) button was placed in the first view, allowing interested users to take immediate action. Although the hero section contains a large amount of information, typography, color contrast, and visual hierarchy were carefully adjusted to maintain excellent readability and usability.
The color palette features muted blue as the primary color with pink accents, creating a friendly and trustworthy atmosphere that appeals to the primary target audience of women in their 40s.
Client Requirements
Create a bright, welcoming design that conveys professionalism and trust.
Target Audience
・Adults around their 40s (30% male / 70% female)
・People interested in learning web design
・Individuals looking for opportunities to work remotely
Objective
・Encourage users to register for the free 5-Day Web Design Challenge
・Introduce the school's paid course after participants complete the challenge
Platform
Landing page for visitors arriving from social media (Mobile version)
Size
Mobile: 750 px wide
Tools
Adobe Photoshop, HTML, CSS

