Matcha Promotion Web Graphic

Project Overview

This web graphic was created for a sales direct message (DM) campaign as part of a project to introduce premium Japanese matcha to international markets.

The design was created to capture attention at first glance and communicate the product's value to potential overseas clients. An italic typeface was used for the headline to create a friendly and engaging tone, while the color palette combines matcha-inspired green with gold accents to express the brand's premium quality and authenticity.

To visually communicate the story behind the product, the images are arranged in sequence—from tea harvesting and production to the finished product—allowing viewers to appreciate the craftsmanship and quality of Japanese matcha.

Client Requirements

・Create a design that instantly communicates it is a matcha promotion.

・Use a color palette that reflects the image of matcha.

・Align the design with the client's existing brand identity.

Target Audience

・International wholesalers looking for premium Japanese matcha.

・Café owners and beverage businesses serving matcha in overseas markets.

Objective

・Capture the interest of people who are unfamiliar with Japanese matcha.

・Increase reply and conversion rates for sales DMs and email outreach.

Platform

Instagram Direct Messages and sales emails

Size

1080px × 1080px

Tools

Adobe Photoshop